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Mitsubishi

Customer-facing AV technology and a big boost to training

Mitsubishi Colt Cars took a major step forward to promote their global brand by upgrading the audio visual equipment in their UK Head Office in Cirencester.

Two hundred people work at the facility while many more partners, customers and dealers pass through for meetings and training.

Mitsubishi felt that their presentation capability had become dated and they looked to make a fresh customer-facing statement. Mitsubishi made a commitment to new technology as well as a new look, both designed to show off their vehicles and promote a deeper understanding of Mitsubishi quality and the company’s engineering heritage.

The end result is a dramatic showpiece that highlights the best of the Mitsubishi brand, physically and digitally.

 

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“New technology means the trainers are happy and far more effective.” - Stuart Smith, Mitsubishi IT Manager